Created and used by deduxer.studio

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Preliminary Audit

• [ ] Client & Site Info
  • Estimated Fix Time: 10 minutes
  • Reason: Accurate records ensure tailored recommendations.
  • Basic How-to: Collect the client's name, contact details, and website URL, then record them in Notion.
• [ ] Goals & KPIs
  • Estimated Fix Time: 15 minutes
  • Reason: Clear goals help measure success and guide improvements.
  • Basic How-to: Write down the main conversion goal (e.g., sign-ups, sales) and the key metrics to track. </aside>

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Performance & Technical

• [ ] Page Speed & Load Times

  • [ ] Test Desktop Load Speed
    • Estimated Fix Time: 30 minutes
    • Reason: Fast load times improve user experience and SEO.
    • Basic How-to: Use tools like Google PageSpeed Insights or GTmetrix to run a speed test on desktop.
  • [ ] Test Mobile Load Speed
    • Estimated Fix Time: 30 minutes
    • Reason: Mobile users expect quick load times to stay engaged.
    • Basic How-to: Run a mobile speed test with the same tools and note any delays.

• [ ] Hosting & SSL

  • [ ] Verify SSL Activation & Configuration
    • Estimated Fix Time: 15 minutes
    • Reason: SSL builds trust and is a ranking factor in SEO.
    • Basic How-to: Check the URL for “https” and use an SSL checker to confirm proper configuration.
  • [ ] Check Hosting Performance & CDN
    • Estimated Fix Time: 20 minutes
    • Reason: Reliable hosting and CDN help maintain fast, consistent performance.
    • Basic How-to: Verify your hosting plan settings and check CDN status via your provider’s dashboard.

• [ ] Error Checks

  • [ ] Identify Broken Links and 404 Errors
    • Estimated Fix Time: 30 minutes per batch
    • Reason: Broken links frustrate users and hurt SEO.
    • Basic How-to: Use a link-checking tool to scan for broken links, then update or redirect them.
  • [ ] Review Browser Console for JavaScript Errors
    • Estimated Fix Time: 30–60 minutes
    • Reason: JavaScript errors can break functionality and disrupt conversions.
    • Basic How-to: Open the browser console (F12) on key pages and note any error messages for fixing.

• [ ] Mobile Performance

  • [ ] Confirm Responsive Images and Asset Optimization
    • Estimated Fix Time: 20–40 minutes per page
    • Reason: Optimized assets improve mobile load times and user experience.
    • Basic How-to: Check that images are resized and compressed appropriately for mobile devices. </aside>

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UX & Visual Design

• [ ] Visual Consistency

  • [ ] Ensure Consistent Branding (colors, fonts, imagery)
    • Estimated Fix Time: 30–60 minutes per section
    • Reason: Consistency builds trust and reinforces brand identity.
    • Basic How-to: Compare each page’s design elements to your brand guidelines and update mismatches.
  • [ ] Check Alignment of Design Elements with Brand Identity
    • Estimated Fix Time: 30 minutes
    • Reason: A cohesive design prevents visitor confusion.
    • Basic How-to: Review page layouts to ensure all elements (logos, colors, fonts) match your brand.

• [ ] Navigation & Structure

  • [ ] Evaluate Clarity and Accessibility of Main & Submenus
    • Estimated Fix Time: 30 minutes
    • Reason: Easy navigation helps users find key information quickly.
    • Basic How-to: Click through menus on desktop and mobile to ensure all items are clearly visible and functional.
  • [ ] Assess Overall Site Hierarchy and Content Organization
    • Estimated Fix Time: 45–60 minutes
    • Reason: A logical structure guides users through the conversion funnel naturally.
    • Basic How-to: Map out your site structure and check if related content is grouped logically.

• [ ] Readability & Layout

  • [ ] Review Font Sizes, Spacing, and Text Legibility
    • Estimated Fix Time: 20–30 minutes per page
    • Reason: Readable text is crucial for effective communication.
    • Basic How-to: Scan each page to ensure fonts are large enough and text is well-spaced.
  • [ ] Confirm Adequate Use of White Space
    • Estimated Fix Time: 20 minutes per page
    • Reason: Proper white space reduces clutter and focuses attention on key elements.
    • Basic How-to: Visually check pages to make sure there’s enough space between elements.

• [ ] Trust & Credibility </aside>

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